Mike Caren is Senior Vice President of A&R at Atlantic Records. He began his music career in 1994, when, at the age of 16, he created his own marketing company, School Rules Promotions. He went on to work for Loud Records/RCA as National High School/College Rep. Coordinator and then Ruthless Records as National Marketing Manager.
At 18, Caren joined Atlantic, doing marketing for the Big Beat label, and attended the Stern School of Business at NYU. Since moving to Atlantic's A&R Department in 1998, he has been responsible for recruiting a string of top-charting artists. Among Caren's signings are seven artists whose debut Atlantic releases were certified RIAA gold (500,000+) or platinum (1,000,000+): Trick Daddy, Nappy Roots (for which he also served as Executive Producer), Twista, Trina, Sunshine Anderson, Drama, and T.I.. He has also worked on successful soundtracks to Dr. Dolittle, South Park: Bigger, Longer & Uncut, Osmosis Jones, and Any Given Sunday and launched the Vice Records label (The Streets, The Stills). He is also an accomplished producer in his own right (Pharcyde, Jem, Ludacris), having produced tracks for more than ten albums and five films.
Caren also started his own label, Serious Entertainment, and publishing company, Serious Scriptures and has seen his own records and songs on the Billboard charts.