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Beth Comstock was named president of Digital Media and Market Development in December 2005. She is accountable for driving NBC Universals digital strategy and leading the companys content and distribution efforts to capitalize on new and emerging digital platforms. Her responsibilities also include strategic marketing, research, communications, and advertising and promotion. She reports directly to Bob Wright, vice chairman of GE and chairman and CEO of NBC Universal.
Comstock had served since 2003 as corporate vice president and chief marketing officer of General Electric. In this role, she oversaw commercial excellence and development of the marketing function across GE, and was responsible for cross-business marketing and sales programs, and integrated communications. As GEs first chief marketing officer in more than 20 years, Beth invigorated GEs marketing and sales efforts, transformed GEs brand through the successful imagination at work and ecomagination campaigns, and developed the Imagination Breakthrough innovation effort to drive organic growth across GE.
Comstock has been a GE company officer since 1998, at which time she was named GEs vice president of Corporate Communications. Previously, Comstock served as senior vice president of Communications at NBC (1996-98), and as vice president of NBC News Communications (1993-96).
Before that, she held a succession of communications and publicity positions at NBC, Turner Broadcasting, and CBS Entertainment, beginning in 1986. She started her career for a television news service and in local cable programming in Virginia.
Comstock will receive a 2006 Matrix Award from New York Women in Communications. BusinessWeek named her an innovation transformer in 2005. She has been named Marketing Executive of the Year by BtoB magazine, and PR Professional of the Year by PRWeek.
A native of Virginia, Comstock is a graduate of the College of William and Mary. She and her husband have two daughters.