Workshop CANCELED: From Community to Commerce: The Arrival of Podcasting (Sponsored by Outcast Communications) Ron Bloom, CEO and Co-founder, PodShow Date: Wednesday, October 5th, 2005 Time: 9:45am - 11:00am Location: Franciscan II Every community starts with an individual. In the case of podcasting, ten million individuals have already tuned in to what the community has to offer. With podcasting only in existence for just over a year, the next great medium has arrived faster than anyone anticipated. So why do media companies care so much? In short, podcasting has created an explosion of multimedia advertising inventory. Advertisers and media companies alike are enthusiastic about a new form of advertising that opens up unlimited possibilities with respect to reach, frequency, and target marketing. At the same time, podcasters and listeners still get to experience their information and their entertainment on their terms. With winners on both sides of the equation, who's to say this isn't the first great media breakthrough of the 21st century?

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Media Sponsors

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Web 2.0 Sponsor Opportunities--Reach business leaders and technology influencers at the Web 2.0 conference. Call Amber Rattu at 415-905-2647, email or click here for more info.

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